Digital signage market seen reaching $36 billion by 2030

The Business Research Company says the global digital signage market is on track to top $36 billion by 2030, driven by demand for cloud-based content tools, AI analytics and advanced display systems. Samsung led 2025 market share, while Asia-Pacific is projected to be the fastest-growing major region.

Why it matters: - Digital signage is moving deeper into retail, corporate, transportation and public infrastructure as organizations replace static displays with connected, real-time communication systems. - The market’s growth points to bigger spending on smart-city networks, cloud platforms and immersive customer engagement tools. - The report projects the global digital signage market will reach more than $36 billion by 2030.

What happened: - The Business Research Company released its Digital Signage Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035. - Samsung Electronics Co. Ltd. ranked as the top seller in global digital signage for 2025 with a 4% market share. - The top 10 digital signage companies together accounted for just 10% of total revenue in 2025, underscoring a fragmented market. - The market is forecast to grow at a 10% compound annual growth rate through 2030.

The details: - Samsung’s visual display solutions division sells professional displays, interactive screens, video walls and cloud content management services. - The company’s products are used in retail advertising, corporate communications, public information systems and immersive customer engagement. - The report lists LG Electronics at 2%, Sharp at 1%, Sony at 1%, Leyard Optoelectronic at 1%, NEC at 0.5%, Daktronics at 0.4%, Panasonic at 0.4%, STRATACACHE at 0.2% and Barco at 0.2%. - Glasses-free 3D digital signage is emerging as a key trend. - Samsung introduced Samsung Spatial Signage at Integrated Systems Europe 2026. - The product combines 3D Plate displays, 4K ultra-high-definition resolution and AI-powered content optimization. - The report says the technology is especially relevant for retail, luxury, museums and entertainment venues. - Standalone displays are projected to be the largest product segment in 2030, with 74% share and about $27 billion in value. - Video walls are also expected to expand, adding about $3 billion from 2025 to 2030. - The standalone display and video wall categories together are expected to add more than $13 billion by 2030. - The market is segmented by offering into hardware, software and services. - The market is segmented by location into indoor and outdoor. - The market is segmented by end user into retail, education, healthcare, corporate, stadium, government and other sectors. - The Asia-Pacific region is projected to lead the market in 2030 at $14 billion, up from $8 billion in 2025, with a 12% CAGR. - The United States is projected to grow from $6 billion in 2025 to $8 billion in 2030, at a 6% CAGR.

Between the lines: - The low revenue concentration suggests room for both global electronics brands and niche signage specialists to compete on technology, distribution and service. - Growth is being shaped less by simple screen sales and more by software, analytics, cloud management and AI-driven personalization. - Smart-city spending and digital infrastructure upgrades are becoming a major demand driver, not just retail advertising budgets. - The push toward higher-resolution LED, OLED and MicroLED panels reflects a shift toward more premium, flexible and remotely managed deployments.

What's next: - The strongest growth opportunities appear to be in standalone displays, video walls, cloud-based signage platforms and AI-enabled content tools. - The report expects broader adoption across retail, hospitality, transportation and commercial spaces to keep expanding the market. - Government and private-sector investment in smart cities, IoT connectivity and centralized management systems should continue supporting deployment. - More competition is likely around interactive features, energy efficiency and data-driven audience targeting.

The bottom line: - Digital signage is becoming a core communications layer for physical spaces, with scale now driven by software, analytics and connected display infrastructure as much as by hardware.