Go Global’s Anastasiia Sosyniuk pitches AI visibility strategy at Vitalis 2026

At Vitalis 2026 in Gothenburg, Go Global co-founder Anastasiia Sosyniuk outlined how HealthTech companies can win citations in AI-generated search results. Her session focused on Generative Engine Optimization, structured data, earned media and other tactics to help healthcare brands stay visible as discovery shifts toward AI assistants. Why it matters: - HealthTech companies are facing a shift in how healthcare professionals, investors and decision-makers discover information online. - AI assistants such as ChatGPT and Gemini are becoming a primary source of information, raising the stakes for brand visibility and citation in AI-generated search results. - Companies that build authority in AI search can improve discoverability, credibility and long-term digital reach. What happened: - Anastasiia Sosyniuk, co-founder of Go Global and an international digital strategy consultant, spoke at Vitalis 2026 in Gothenburg, Sweden. - Her session, “AI Visibility for HealthTech: How HealthTech Startups Can Stand Out in AI Search,” focused on how HealthTech organizations can adapt marketing and communications for AI-powered discovery. - The presentation drew founders, healthcare innovators, marketing leaders and communications professionals. The details: - Sosyniuk introduced Generative Engine Optimization, or GEO, as a discipline aimed at helping organizations become authoritative sources that AI systems recognize, trust and cite. - The session drew on industry research and real-world examples. - Attendees heard strategies for identifying HealthTech publications, journalists and industry sources that AI models reference most often. - Sosyniuk also pointed to technical SEO and structured data practices that support Answer Engine Optimization, or AEO. - The presentation highlighted earned media and third-party validation as credibility signals. - Sosyniuk said the early period after content publication is critical for AI visibility. - The session also emphasized combining owned and earned media to build digital authority over time. - Vitalis 2026 brought together healthcare providers, policymakers, researchers, technology companies and entrepreneurs from across Europe. - Go Global works with technology companies on international growth, market-entry strategy and visibility across traditional and AI-powered discovery channels. Between the lines: - The session reflects a broader marketing reset for HealthTech brands as search and discovery move from traditional web results toward AI-generated answers. - GEO and AEO are emerging as practical frameworks for companies that want to shape how AI systems summarize and recommend their products. - The focus on third-party validation suggests AI-era visibility may depend less on self-published messaging and more on external signals of authority. What’s next: - HealthTech companies are likely to keep testing how content structure, source selection and media coverage affect citation in AI systems. - Go Global is positioning its consulting work around AI visibility, international expansion and digital authority building. - Vitalis will continue to serve as a forum for digital health teams tracking how AI is changing healthcare communication and discovery. The bottom line: - For HealthTech innovators, being findable in AI search is becoming as important as ranking in traditional search.